Sa3ed is a Vocational training institute in Damascus. It aims to teach young people technical and soft skills to prepare them to find a job. They hired me back in 2012 to design posters about a punch of profession. At that time there were not much Stuck-Photos with arabic appearance, so the audience couldn't identify themselves and imagine themselves at their positions. So I decided to take the photos myself. I rent a Studio and called my Friends Carmen and Tarek to take photos of them for the campaign.
It was really an awesome experience, and we had a lot of fun during the shooting. Most important, the posters made a huge impact and the sign-up increases by 35%.
It was really an awesome experience, and we had a lot of fun during the shooting. Most important, the posters made a huge impact and the sign-up increases by 35%.
