Bear Family ist an independent, passionate music record label in Germany. It is for over 45 years on the market providing indie and well known music.
The task was to modernize the image of Bear Famliy and give it some glanz. They wanted to keep the old logo in some how because it become a trustes symbol. So I've started by analysing the existing logo to identify the weakniss which could be fixed.
I added the word to the logo to make it useable in many casese without further explain. The font is semi hand made to emphisize the rootage of the Bear Family. It also picture a way which the family of bears are walking on toward the future.
