The company
iungo COMMERCE is a new company offering individual, technical solutions in the field of payment and customer service. Specializing in Pixi extensions and developing their own apps. With flexible and simple integration, iungo COMMERCE is responsible for small and medium-sized e-commerce providers and thus connects buyers and sellers together. At its core, iungo works on processes: creating processes, optimizing processes and automating processes. Iungo also provides smart home systems and mobile apps.
The meaning
The word iungo comes from Latin and means: to connect, to unite, to join together. The word process also from Latin: progress, progression, going forward, advancing, advancing, causal. As well as, the word Commerce comes from the Latin, which means trading with each other. On the contrary, the term automation Greek and also serves to characterize economic-technological development phases. In the narrower sense, the self-reliance also means a procedure's self-sufficiency.
The goal
This project aims to create a new logo design and corporate identity that represent the company and its beliefs.
Research
Research is a critical stage, that can't be overlooked in the process of logo design. So after I've done a multi-level research and analyzed different aspects of the project, I organize the relevant information in form of keywords in a mind map to understand how they relate to the subject. This mind map include the most of the possible way in which the logo could be done. Then we reduce the relevant keyword to focus on what really important and on the desired result.
The creative work began
So it's clearly communicated, defined which goals to achieve and which result to expect. Now I start sketching, generating ideas, realize the good one and only present a few to the client that meet the criteria in the previous step.
After many rounds of discussion with the client, we got the final logo done. The rest is really easy, showing variety and the usage of the logo.
